The Unknown Concept™ is a small collective of talented individuals that established a platform to creatively express our ideas and have fun in the process. We make what we want, how we want, when we want; allowing for more limited pieces challenging the status quo and the range of understanding of the unfamiliar. Our ideas are formed through a collective think tank with the purpose of solving for the unknown and creating concepts for the future. We are artists, designers, illustrators & photographers working together to create product that we are proud to wear. Our designs and conceptual ideas are influenced by our social, political and cultural influences, our goal is to inspire and engage our customers through thought provoking designs. 


Havoc™ the wolf symbolizes our pack mentality and ability to work together and connect creatively and also stands as our ability to maintain that strength as we work independently. Creativity is the bond that keeps the pack strong and we will continue to create what we like. "For strength of the Pack is the Wolf, and the strength of the Wolf is the Pack." - Rudyard Kipling. The wolf also represents powerful instincts, intuition, and high intelligence and roams the wild with a thirst for freedom, working within a social environment.  Because of its characteristics we have chosen the wolf to represent our collective group (pack). "Wolf is a symbol of guardianship, ritual, loyalty, and spirit. Wolf has the ability to make quick and firm emotional attachments, and often need to trust their own instincts. Thus they teach us to do the same, to trust our hearts and minds, and have control over our own lives."